Workfront handles complex workflows and digital asset management for large enterprises and can help enable marketing operations for teams working in geographically scattered offices or remotely. While Salesforce and Microsoft are competing against each other in the enterprise collaboration market with Slack and Teams, the Workfront acquisition fosters a different kind of collaboration, both Hammond and Liu said. I know I - along with some of their customers that I've talked to - am eager to see what comes next and how quickly it takes to actually integrate Workfront into the world of Adobe.' Actually integrating it into the Adobe ecosystem? That's the hard part,' Liu said. Actually integrating it into the Adobe ecosystem? That's the hard part. That will take time, because Adobe's clouds include many so many different applications and workflows.īuying Workfront was the easy part. These integrations are just the start of what will likely be very deep hooks between Workfront, which Adobe acquired late last year for $1.5 billion, and Adobe technologies, said Forrester Research analyst Stephanie Liu. These are available for new customers now, but will come later for existing customers, said Steve Hammond, vice president of Experience Cloud at Adobe. Marketo Engage users can clone marketing programs for global rollouts or scaling to different market segments.Ĭoming in the future will be a department-level Adobe Experience Manager integration with Workfront, as well as deeper identity management features for collaborators. With the XD plug-in, experience designers can stay in XD and work with colleagues and clients, log time and view details on projects, tasks and documents while maintaining Workfront's version-control features in XD. The latter can sync metadata between projects and final assets, and auto-publish content.Īlso available are Workfront plug-ins for Adobe XD, an interface design tool for mobile and web experiences, as well as one for Marketo Engage. The former embeds workflow comments directly into Photoshop files and enables users to view tasks assigned to them, as well as issues they need to address. Available today are integrations with Photoshop and Adobe Experience Manager Assets integration for enterprises.

Adobe workfront app